5 Ways to Effectively Use #Hashtags
Hashtags are an essential part of any digital marketing strategy. Every marketer knows the value of this small, but impactful feature. Hashtags can increase the reach and engagement of your content. They are an extremely effective way to increase traffic on Twitter, Instagram, and other social media platforms. To help you utilise this important marketing feature, […]
7 Social Media Mistakes We See Business
Having a social media presence is a given for most businesses to survive the rapid digitalisation of society. Today, consumers view a company’s social media presence like how they would at a shop window. A shop with an attractive storefront is more likely to draw in brand new customers. The same situation applies to social […]
Why a LinkedIn Presence is Worth Pursuing
Every post on social media matters, with the importance of quality substantially looming over any prioritisation of quantity. Not only is the quality of posts significant, but the quality of the place it appears in is also crucial to lead generation. With a range of potential avenues at your disposal, it’s important to identify which […]
Instagram Advertising: Activating Campaigns That Convert
As one of the social media giants today, Instagram offers its users the opportunity to run advertising campaigns through its platform to reach their target audience and meet their business objectives. Online advertising, and especially running campaigns on platforms such as Facebook, Instagram or LinkedIn, has become the norm nowadays for any business that is […]
What Every Marketer Should Know About Market Segmentation
One of the key elements we look at when developing any marketing strategy, regardless of whether we are talking about B2C or B2B companies or different industries, is the target audience is an essential element which no strategy can be built without. Many brand founders have a rough idea of whom they are trying to […]
2021: Top Social Media Trends That Will Help You Grow Your Online Presence
At the end of last year, we discussed a few social media trends that we believed would dominate in 2020 and how that could transform your business in the online environment. Today, we are diving back into the social media landscape and we are taking a closer look at how a global pandemic pushed boundaries, […]
Social Media Listening: Why you need to start using it
Brand awareness is probably one of the most sought-after objectives when it comes to social media content marketing and it can really elevate your business to new heights. While developing and implementing a content strategy is essential to growing your social media profiles, it is also crucial to evaluate and analyse social media metrics that […]
Social Media 2020: How TikTok Stole the Show
In the world of social media, most of us are already familiar with platforms like YouTube, Facebook, Instagram, Twitter or Snapchat. We have a basic understanding of what the platforms are about and we actually use some of them for entertainment, to engage with our network, get our news and read updates from the people […]
Helping the NHS: Frontline Justice UK
While writing this article, I hope everyone is well and safe, wherever they are right now. The sudden disruption of our lives has impacted not only our businesses but all of our lives and daily routines. All ears to the news circulating around the COVID-19 crisis, as most of us are right now, it has […]
How To Define Your Marketing Persona
Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of budget spend, chosen channels or industry. Whenever you are looking to determine your target audience, you must pay attention to demographics, taking into account geographic location, age, sex, religion, marital status, income and other important […]