The Future of B2B Digital Marketing: Embracing the Digital Revolution
The digital revolution has fundamentally reshaped how businesses operate and connect with customers. B2B marketing is no exception. The traditional tactics of trade shows and cold calls are giving way to a dynamic and data-driven approach that personalizes experiences and fosters deeper customer relationships. This digital transformation presents both challenges and exciting opportunities for B2B […]
High Price And Low Conversions: How to Fix and Avoid (An Expert Guide)
Ah, the age-old B2B social media marketing dilemma: You’ve crafted a stellar product, one that solves real problems for businesses just like yours. But when it comes to converting those curious clicks into paying customers, well, let’s just say the tumbleweeds are rolling a little too freely in your virtual sales funnel. Sound familiar? Don’t […]
5 Types of Social Media Posts and When To Use Them
The social media landscape is a vibrant tapestry woven from countless posts, stories, and interactions. But with so many options at your disposal, it can be overwhelming to decide what type of content to create. Here, we’ll delve into five key social media post formats: short-form videos, images, live videos, long-form videos, and audio. We’ll […]
How LinkedIn’s 1 Billion User Milestone Redefines B2B Marketing
The B2B giant LinkedIn – owned by Microsoft – recently announced that they have surpassed 1 billion users on their platform. The 20-year-old network is now growing at a rate of 3 additional users every second, with 39% of us choosing to pay for its premium features. More than anything, the platform’s user milestone emphasises […]
3 ways to connect with your audience with content marketing
Content marketing is a powerful way to build sustainable relationships with your target audiences, building trust and confidence. By doing so, you can create opportunities to generate and nurture leads that will come to love your business. Know your platforms If you know what platforms your key audiences use, you have already given yourself a […]
Raise funds for your small business using social media: Use lead generation to maximise your goals
Generating leads is a critical aspect of raising funds for start-ups and businesses, given the intensifying competition in today’s market. Social media provides powerful platforms for connecting with potential investors and customers, making it an essential tool for lead generation. With its vast reach and targeting capabilities, social media can help expand your customer base […]
How does content marketing empower your business?
Content marketing is an essential part of any business’s marketing strategy. That’s why understanding its role and what it can do for your business is paramount to connecting with your audience. Creating content can be easy if you follow three simple rules of best practice. Use the hub and spoke model to emphasise authority An […]
3 ways to connect with your audience with content marketing
Content marketing is a powerful way to build sustainable relationships with your target audiences, building trust and confidence. By doing so, you can create opportunities to generate and nurture leads that will come to love your business. Know your platforms If you know what platforms your key audiences use, you have already given yourself a […]
Why TikTok should be taken seriously as a marketing platform.
“The number of UK TikTok users rose from 9.8million in 2020 to over 13.3million in 2021.” The rapid rise of TikTok has seen the app reach 1 billion users and counting. TikTok offers brands the opportunity to produce a video for no cost, and have it go viral: a very valuable achievement in the social media world. […]
Everything you need to know about the new Creator Account on Instagram
Instagram has introduced the famous Creator Accounts. This account choice is limited to accounts with more than 10,000 followers, and Instagram states this type of account is best for public figures, content producers, artists, and Instagram influencers, instead of businesses. Generally, a Creator account is recommended if you don’t actually sell products yourself, but collaborate with […]