...

5 Types of Social Media Posts and When To Use Them

social media marketing agency

The social media landscape is a vibrant tapestry woven from countless posts, stories, and interactions. But with so many options at your disposal, it can be overwhelming to decide what type of content to create. Here, we’ll delve into five key social media post formats: short-form videos, images, live videos, long-form videos, and audio. We’ll […]

How LinkedIn’s 1 Billion User Milestone Redefines B2B Marketing

The B2B giant LinkedIn – owned by Microsoft – recently announced that they have surpassed 1 billion users on their platform. The 20-year-old network is now growing at a rate of 3 additional users every second, with 39% of us choosing to pay for its premium features. More than anything, the platform’s user milestone emphasises […]

3 ways to connect with your audience with content marketing

illustration of two people connecting and talking to each other

Content marketing is a powerful way to build sustainable relationships with your target audiences, building trust and confidence. By doing so, you can create opportunities to generate and nurture leads that will come to love your business. Know your platforms If you know what platforms your key audiences use, you have already given yourself a […]

How does content marketing empower your business?

Content marketing is an essential part of any business’s marketing strategy. That’s why understanding its role and what it can do for your business is paramount to connecting with your audience. Creating content can be easy if you follow three simple rules of best practice. Use the hub and spoke model to emphasise authority An […]

3 ways to connect with your audience with content marketing

Content marketing is a powerful way to build sustainable relationships with your target audiences, building trust and confidence. By doing so, you can create opportunities to generate and nurture leads that will come to love your business. Know your platforms If you know what platforms your key audiences use, you have already given yourself a […]

Why TikTok should be taken seriously as a marketing platform.

“The number of UK TikTok users rose from 9.8million in 2020 to over 13.3million in 2021.” The rapid rise of TikTok has seen the app reach 1 billion users and counting. TikTok offers brands the opportunity to produce a video for no cost, and have it go viral: a very valuable achievement in the social media world. […]

Everything you need to know about the new Creator Account on Instagram

Instagram has introduced the famous Creator Accounts. This account choice is limited to accounts with more than 10,000 followers, and Instagram states this type of account is best for public figures, content producers, artists, and Instagram influencers, instead of businesses. Generally, a Creator account is recommended if you don’t actually sell products yourself, but collaborate with […]

5 Ways to Effectively Use #Hashtags

Hashtags are an essential part of any digital marketing strategy. Every marketer knows the value of this small, but impactful feature. Hashtags can increase the reach and engagement of your content. They are an extremely effective way to increase traffic on Twitter, Instagram, and other social media platforms. To help you utilise this important marketing feature, […]

7 Social Media Mistakes We See Business

Having a social media presence is a given for most businesses to survive the rapid digitalisation of society. Today, consumers view a company’s social media presence like how they would at a shop window. A shop with an attractive storefront is more likely to draw in brand new customers. The same situation applies to social […]