How SEO and PPC Make the Ultimate Power Couple
Whilst getting the most out of your digital marketing efforts, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising can seem like rival siblings competing for attention. However, when applied together, they create an unbeatable power couple that can turbocharge your online presence. SEO, which largely revolves around ranking organically in search engine results, can be […]
Improving Your Website’s SEO Performance: A 30-Day Plan
Having a strong online presence is essential for any business or website, and at the core of any successful online presence, you’ll find a well-structured search engine optimization (SEO) strategy. It’s an integral part of any digital marketing strategy. An efficiently optimised website will allow you to drive organic traffic, boost visibility, and ultimately achieve […]
How will marketers develop their future strategies with less third-party data?
With the increasing rise of data regulation and private sector privacy initiatives, marketers will have to find new ways of communicating with, and understanding, their customers and key audiences. This means that digital marketing will have to evolve, from an era of data over-abundance to an era of more precise marketing efforts. ‘Necessity is the […]
How to improve your marketing in 2023
The last year may have seemed like it went past pretty quick, at least it did here at Social Gamma. That’s why we thought it was good to look to the year ahead and discuss how marketing strategies will need to evolve, to make the most of 2023. SEO 2.0 Search Engine Optimisation (SEO), has […]
Intuitive Marketing 101
In today’s consumer-facing world, it is imperative to understand how to sell the brand and not the product. It may look like your competitors are selling their products on the fly. It may also seem like they cracked the code in a ‘volumes’ game. At the surface, it may seem that they made the decision […]
SEO Basics: Everything You Need To Know About Off-Page SEO
In our previous article, we mentioned the most common On-Page SEO activities that you need to do before you go ahead with Off-Page SEO. Now that you have performed all On-Page SEO tasks and your website is all primed and ready to go, it’s time to have a look at what you can and should […]
SEO Basics: Everything You Need To Know About On-Page SEO
By now, most people have heard of SEO regardless of their industry, department or company size. But what is the actual marketing impact of SEO and how can you use it as a tool to promote and grow your business? Let’s take a look at what SEO stands for and how marketers around the world […]
5 Ways Pinterest Can Change Up Your Digital Marketing Game
You may not have heard of Pinterest if you are not an avid fan of arts and crafts. Pinterest is a hub of quirk and interest, an online visual search engine that allows its users to discover, pin (aka collect on a page/profile) and share pictures and videos relating to their interests. They pin these […]