Improving Your Website’s SEO Performance: A 30-Day Plan
Having a strong online presence is essential for any business or website, and at the core of any successful online presence, you’ll find a well-structured search engine optimization (SEO) strategy. It’s an integral part of any digital marketing strategy. An efficiently optimised website will allow you to drive organic traffic, boost visibility, and ultimately achieve […]
Digital Marketing Strategies – How to Run an Effective Digital Marketing Campaign
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
The Rise of AI in Ad Content: Adapting to a Changing Marketing Landscape
In recent years, the marketing landscape has witnessed a seismic shift with the emergence of AI in ad content. With Google unveiling a groundbreaking era of AI-infused ad experiences, the days of generic, one-size-fits-all approaches toward content creation are dwindling – or perhaps long gone already. Today, AI algorithms are revolutionising the way marketers create, […]
From Greenwashing to Authenticity: Navigating the Ethics of Digital Marketing in Sustainability
In today’s business landscape, sustainability has become a buzzword. Companies around the world are adopting eco-friendly practices to capitalise on the growing demand for sustainable products and services. As a result, digital marketing has become an essential tool to promote sustainability. As recently as this week, renowned sportswear and fashion brand Nike has found itself […]
Digital marketing strategies for the festive season
Christmas is a busy time of year for everyone, including for marketing teams in-house or in agencies. This year technology has enabled new strategies to be adopted, whilst authenticity has become more valuable than ever before. Personalisation Everybody wants to be spoken to as an individual, including customers during the festive season. Personalisation is an […]
How to improve your marketing in 2023
The last year may have seemed like it went past pretty quick, at least it did here at Social Gamma. That’s why we thought it was good to look to the year ahead and discuss how marketing strategies will need to evolve, to make the most of 2023. SEO 2.0 Search Engine Optimisation (SEO), has […]
Globalisation has brought the world together, but what role do freelancers play in effective marketing localisation
Marketing is no different to other areas of work. It requires skilled individuals from a variety of backgrounds, bringing their best to make a combined effort and achieve success. It is through this approach marketing agencies can build localised know how, ensuring content and marketing efforts are appropriate to the cultural space in which they […]
Technology is changing marketing, but is marketing ready to change?
Marketing is often trend setting, however this is not the case with marketing technologies in the last 2 years. According to a report from Gartner, there has been a 16% drop in the utilisation of marketing technologies from 2020 to 2022. This is in contrast to the allocation of 25% of marketing budgets on marketing […]
What Every Marketer Should Know About Market Segmentation
One of the key elements we look at when developing any marketing strategy, regardless of whether we are talking about B2C or B2B companies or different industries, is the target audience is an essential element which no strategy can be built without. Many brand founders have a rough idea of whom they are trying to […]
Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry
Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have a campaign in mind, usually developed after brand research and brainstorming sessions on how to position themselves best within the digital space. While every industry has its own set of obstacles, the healthcare sector is […]