Building an Ideal Customer Profile (ICP) to Drive Results in 2023

Ideal Customer Profile (ICP)

In terms of marketing priorities, few things are more important than intimately understanding your ideal customer. Therefore, developing a detailed ideal customer profile (ICP) ensures your messaging, products, and campaigns are tailored to resonate with your target audience. However, what exactly goes into building a target ICP that fuels success? Our comprehensive guide will walk […]