Everything You Need To Know About Sniper Marketing
You may have never heard about the concept of sniper marketing before, but fear not as you are about to find out. First things first…. What is ‘Sniper Marketing’ anyway? The idea of sniper marketing has been around for more than a decade now, believe it or not, and its name is no coincidence. In […]
Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry
Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have a campaign in mind, usually developed after brand research and brainstorming sessions on how to position themselves best within the digital space. While every industry has its own set of obstacles, the healthcare sector is […]
How To Define Your Marketing Persona
Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of budget spend, chosen channels or industry. Whenever you are looking to determine your target audience, you must pay attention to demographics, taking into account geographic location, age, sex, religion, marital status, income and other important […]
The Importance of Knowing Your Audience
Looking to improve your marketing efforts? The first step is to know your audience. Who are you selling to? What are they looking for? Often, we hear of problem-solution fit, but equally important is the product-market fit. You are not simply looking to solve a problem but to take it to scale and get customers. […]
The Difference Between Paid Marketing And Organic Marketing
In today’s world, we can benefit from so many marketing tools and techniques that it makes it difficult to choose! With various marketing strategies at your disposal, it is important to determine which ones will work best for you. The following will help you understand what these are and what they are used for. Both […]
Intuitive Marketing 101
In today’s consumer-facing world, it is imperative to understand how to sell the brand and not the product. It may look like your competitors are selling their products on the fly. It may also seem like they cracked the code in a ‘volumes’ game. At the surface, it may seem that they made the decision […]
What Do We Actually Know About Gen Z?
More and more often, we hear about Generation Z in the marketing world and whether you are already catering your business to them or have no idea what Gen Z is. The reality is that Generation Z is the next big consumer and they are a sophisticated and complex generation that will pose new challenges […]
5 Ways in Which Artificial Intelligence Has Changed Digital Marketing
Are robots really taking over? Well, kind of. But not in the way you think! A while ago, AI was considered accessible only to large multinational corporations which had big budgets, data and tech experts. Today, the situation is completely changed. Almost any business, big or small, has some sort of AI tool that helps […]
The New ABC’s
When you’re marketing a new product or service it’s tough to keep up with the ever-evolving online social space. Keeping pace with the millennial mindset, algorithms, demographics and new techniques can be near impossible! That’s why we’ve put together your new ABC’s, to help guide you in your decision making on Social Media. Authenticity If […]
5 Ways You Should be Using Facebook Video Content
Video has come on a long way since L’Arrivée d’un train en gare de La Ciotat scared watchers into thinking a train was going to burst out of the screen in 1896. Short video has evolved into one of the most popular and engaging forms of content on social media, and it’s understandable why. Its more attention […]