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The value of content marketing

Content marketing is a staple of the marketing mix for businesses of all sizes, but especially for small businesses with constrained budgets. This is because content creates trust and familiarity, through increased brand awareness in the form of educational or entertaining content. With the current situation of economic uncertainty for many businesses, content marketing is […]

Content is king in digital marketing

Integral to digital marketing, is an effective content strategy focused on what your audience’s values, needs or desires. This is because the purpose of digital marketing is to exert influence, thereby changing behaviour, whether that be a shopping habit or an intuitive disposition towards a service or brand. The other advantage of content is that, […]

Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry

Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have a campaign in mind, usually developed after brand research and brainstorming sessions on how to position themselves best within the digital space.  While every industry has its own set of obstacles, the healthcare sector is […]

5 Things You Need To Consider When Creating Content For International Clients

When you’re working with global clients, it is important to ensure that you are aware of all of the elements that might impact the content and your client’s image and reputation. As more and more brands and organisations are now looking for content marketing strategies that will provide real value to their global audience, it […]

5 Things You Need To Consider When Creating Content For International Clients

When you’re working with global clients, it is important to ensure that you are aware of all of the elements that might impact the content and your client’s image and reputation. As more and more brands and organisations are now looking for content marketing strategies that will provide real value to their global audience, it […]