Benefits of Digital Marketing for Small Businesses

In 2020, 72% of marketing spending in the UK was allocated towards digital marketing.


Growing a small business is no small task. Here, we show you the reasons why you should invest in Digital Marketing to increase your brand presence. By using digital marketing techniques, you are able to maximise your customer base, create an online brand, improve brand awareness, and personally connect with your customers. Below we highlight and further explain how this is all possible through Digital Marketing.

Cost-effective + Wider audience

Digital marketing does not need large sums of money in order to be successful, in contrast to traditional marketing methods. By investing in digital marketing, small businesses can reach a large audience while also saving money. In the digital world, adverts can travel fast and be seen by many people from the touch of a button.

It is important for every small business owner to indulge in digital advertising to cut costs while simultaneously reaching buyers.

61% of small businesses invest in social media marketing.


Target Ideal Audience

Digital marketing methods assist in targeting the right audience for your business. With personalisation being simpler digitally, it allows the adverts to target a specific audience. For example, with social media, you can reply to your audience and interact with them on a more personal level. Also, this way you can get to know your costumers better and what exactly they are looking for, allowing you to direct your products towards their interests. This connection would be impossible with traditional marketing.

3.2 billion individuals, 42% of the world’s population, use social media.

Track Results Easily

Due to its digital nature, marketing online makes tracking and monitoring of the audience’s responses and your results easy and instant. Not only can you visually see the results through likes, comments and shares on social media, there are also softwares that easily measure your results. An example is Website Analytics. By using this tracking method, it is possible to see who is coming to your site and from what sources. Also, it lets you know which marketing tactics are producing the largest number of clicks and how many of those clicks are being converted to either sales or leads.

Global digital ad spend will reach $389 billion in 2021.


Increase Brand Awareness

The best way to spread awareness about your brand is via digital marketing. It is the fastest and most reliable method to increase your brand reputation. With digital marketing, you have the ability to reach out to anyone and anywhere, as there are no geographical boundaries with digital. Due to this fast spread, more and more people will start connecting with your brand worldwide.

86% of marketers increased brand awareness by using one or more digital marketing channels.

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