The Do’s and Don’ts of Writing Engaging Blog Posts

The Do's and Don'ts of Writing Engaging Blog Posts

Creating engaging blog posts has become almost what feels like an entire job itself. However, the potential to captivate audiences, shape viewpoints, and even drive commercial success is outstanding to say the least. Okay, at this point, you might be thinking, but AI can just write content for me… Perhaps, but we promise you it […]

Technical SEO for Your Tech Brand: Key Focus Points

For tech brands, navigating the complexities of technical SEO is as crucial as the technology they offer. In an era marked by fierce competition and ever-changing search engine algorithms, the ability to optimise your digital presence is essential. With the industry’s constant flux and the sophisticated nature of their audience, tech brands face a unique […]

How LinkedIn’s 1 Billion User Milestone Redefines B2B Marketing

The B2B giant LinkedIn – owned by Microsoft – recently announced that they have surpassed 1 billion users on their platform. The 20-year-old network is now growing at a rate of 3 additional users every second, with 39% of us choosing to pay for its premium features. More than anything, the platform’s user milestone emphasises […]

SEO for Tech Brands: Key Challenges and Opportunities

SEO For Tech Brands: Key Challenges and Opportunities

In the digital age, the competition for online visibility is fierce, especially for technology brands operating in a crowded marketplace. The imperative for SEO (Search Engine Optimization) has never been greater, as tech brands strive to connect with their target audience and stand out among competitors. “In the world of SEO, building a strong brand […]

The Role of SEO Experts in the B2B Tech Space

The Role of SEO Experts in the B2B Tech Space

In the digital era we live in, mastering the art of B2B tech SEO has never been more crucial. With a plethora of tech brands vying for the attention of businesses, having a robust SEO strategy in place can significantly impact your brand’s visibility and, ultimately, its bottom line. According to Gartner, it is projected […]

How Important is Tech Brand SEO?

How important is tech brand SEO

As we absolutely soar into a digital-first world, having a sharp SEO strategy is like having the right code – everything just runs smoother – even more so when it comes to tech brand SEO. With a plethora of innovations, solutions, services and AI tools emerging every day, standing out becomes not just a desire, […]

Is it a Scam? SEO within the B2B Space and Why It Matters

Is SEO Really Just A Scam?

Recently, we came across an article provocatively titled, “SEO is a Joke, Here’s Why”. This piece aimed to dismiss SEO as a ‘Scam’, and it left us more shocked than a husband hearing about his wife’s plans for a second time. Of course, one aspect we can certainly agree upon is that everyone is entitled […]

Strategies For Effective Customer Retention

Customer Retention - Effective methods for keeping your customers engaged and loyal

Customer retention – The overused and quite often underappreciated buzzword mentioned in strategy meetings across the world each and every day. But how essential is it for long-term business success? Just last year in 2022, analysts predicted that global spending on research and technology aimed at improving customer experience exceeded $600 billion. With this more […]

The Great Green Shift: How Eco-conscious Marketing is Winning Hearts

How eco-marketing is winning over consumers

Eco-conscious marketing” has been making waves across our spectrum in recent years. Acting as a catalyst for change, businesses are embracing the need for more than just attention-grabbing campaigns and profit-orientated strategies. Global searches on Google connected to sustainable products or services saw a rise of approximately 130% from 2017 to 2022. Under this new shift, […]

Affiliate Marketing: A Cost-Effective Approach to Business Growth

Expanding business reach with affiliate marketing

Among the plethora of marketing techniques is affiliate marketing – an often underrated approach that can be a cost-effective and result-oriented method for business growth. This performance-driven strategy is a win-win situation for both businesses and affiliates, creating a symbiotic relationship that drives revenue and broadens brand reach. For businesses, it provides a platform to […]