5 Signs You Need A Digital Marketing Strategy ASAP

Whether you are a big Elon Musk fan and believe you don’t really need advertising to build a brand or you are just not sure if it will work for you, there are certain aspects about your business that might point to the fact that you need a digital marketing strategy in place.  This is […]

What Every Marketer Should Know About Market Segmentation

One of the key elements we look at when developing any marketing strategy, regardless of whether we are talking about B2C or B2B companies or different industries, the target audience is an essential element which no strategy can be built without. Many brand founders have a rough idea of whom they are trying to target […]