How To Define Your Marketing Persona
Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of budget spend, chosen channels or industry. Whenever you are looking to determine your target audience, you must pay attention to demographics, taking into account geographic location, age, sex, religion, marital status, income and other important […]
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time and even money into excellently curated feeds, so that they can have that unique connection with customers that just didn’t exist before the age of social media. But what are the benefits of these sites, […]