How To Define Your Marketing Persona
Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of budget spend, chosen channels or industry. Whenever you are looking to determine your target audience, you must pay attention to demographics, taking into account geographic location, age, sex, religion, marital status, income and other important […]
How To Launch a Product or Service on Social Media With a Very Limited Budget
You have a product or a service that you would like to launch to let the world know just how good it is and how it would benefit them. The only problem is that you have a small or non-existent budget and that quickly becomes a real challenge. Is a launch even possible with a […]
Creating A Blog Your Users Want To Read
Blogging is a great marketing channel that can provide your business with both online visibility and credibility within your field. It’s likely that there are other companies out there offering a similar product or service to you. Creating a blog is a great way to set you apart from your competitors. It gives your business […]
2020: Influencer Marketing Trends You Need To Know About
Whether you have considered running your own social media accounts or have conducted research on what marketing agencies can offer to help you enhance your online presence, I’m sure you have come across influencer marketing and the benefits of running campaigns featuring influencers for your service or product. Back in the day (and some might […]
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time and even money into excellently curated feeds, so that they can have that unique connection with customers that just didn’t exist before the age of social media. But what are the benefits of these sites, […]