Strategies for Effective Digital Marketing Campaigns
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
7 Ways To Elevate Any Organic Social Media Content Strategy
Probably one of the most mentioned events in the social media world in the past year, the decline in organic reach on Instagram has been the talk of the town. When platforms such as Instagram and Facebook appeared, we weren’t witnessing just new social networks where you could post pictures of you and your family […]
The Art of the ‘Gram – 5 Accounts with a Clever Attitude to Instagram
Businesses nowadays are no stranger to the cultural phenomenon that is Instagram. With over a billion users on the platform, those who don’t get on board risk missing out on a whole untapped double-tapping audience. More recently, businesses have started to realise that simply having an Instagram account isn’t enough. There is a fine art […]
The New ABC’s
When you’re marketing a new product or service it’s tough to keep up with the ever-evolving online social space. Keeping pace with the millennial mindset, algorithms, demographics and new techniques can be near impossible! That’s why we’ve put together your new ABC’s, to help guide you in your decision making on Social Media. Authenticity If […]
Chapter 2: Social Good
Having done a lot of reflecting on our beliefs and our ethos at Social Gamma, we are embarking on a new chapter in our company story: Social Good. Social Good is a mission, a way for us to apply our individual and collective beliefs to our work every single day. The most fulfilling projects and […]
Like, What’s Going On?
The biggest news shaking up the world of social media (and if you’ve not heard about this yet, have you been living under a rock?) is the planned trial removal of “Likes” on Instagram. That’s right, the social network giant is testing out a new feature that would hide how many Likes you have on […]
How to win on social media with IGTV content
You have an IGTV account and you are ready to go! Except, you are not sure how to work around IGTV content. Luckily, you have us to guide you through how it works! Instagram now allows you to share a preview of your IGTV video on your feed, which has been a game-changer for all […]
Popular Social Media Trends in 2018
As the end of the year is approaching fast and we are getting ready to decorate our Christmas trees and wear our Christmas jumpers, we looked back on the amazing year of 2018 and the best Social Media trends. So get comfy and grab a hot chocolate to enjoy next to your fireplace before checking […]