Strategies for Effective Digital Marketing Campaigns
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
Globalisation has brought the world together, but what role do freelancers play in effective marketing localisation
Marketing is no different to other areas of work. It requires skilled individuals from a variety of backgrounds, bringing their best to make a combined effort and achieve success. It is through this approach marketing agencies can build localised knowhow, ensuring content and marketing efforts are appropriate to the cultural space in which they are […]
Social Media Listening: Why you need to start using it
Brand awareness is probably one of the most sought-after objectives when it comes to social media content marketing and it can really elevate your business to new heights. While developing and implementing a content strategy is essential to growing your social media profiles, it is also crucial to evaluate and analyse social media metrics that […]
How To Launch a Product or Service on Social Media With a Very Limited Budget
You have a product or a service that you would like to launch to let the world know just how good it is and how it would benefit them. The only problem is that you have a small or non-existent budget and that quickly becomes a real challenge. Is a launch even possible with a […]
Creating A Blog Your Users Want To Read
Blogging is a great marketing channel that can provide your business with both online visibility and credibility within your field. It’s likely that there are other companies out there offering a similar product or service to you. Creating a blog is a great way to set you apart from your competitors. It gives your business […]
The Art of the ‘Gram – 5 Accounts with a Clever Attitude to Instagram
Businesses nowadays are no stranger to the cultural phenomenon that is Instagram. With over a billion users on the platform, those who don’t get on board risk missing out on a whole untapped double-tapping audience. More recently, businesses have started to realise that simply having an Instagram account isn’t enough. There is a fine art […]
The New ABC’s
When you’re marketing a new product or service it’s tough to keep up with the ever-evolving online social space. Keeping pace with the millennial mindset, algorithms, demographics and new techniques can be near impossible! That’s why we’ve put together your new ABC’s, to help guide you in your decision making on Social Media. Authenticity If […]
Chapter 2: Social Good
Having done a lot of reflecting on our beliefs and our ethos at Social Gamma, we are embarking on a new chapter in our company story: Social Good. Social Good is a mission, a way for us to apply our individual and collective beliefs to our work every single day. The most fulfilling projects and […]
Like, What’s Going On?
The biggest news shaking up the world of social media (and if you’ve not heard about this yet, have you been living under a rock?) is the planned trial removal of “Likes” on Instagram. That’s right, the social network giant is testing out a new feature that would hide how many Likes you have on […]