The Great Green Shift: How Eco-conscious Marketing is Winning Hearts
Eco-conscious marketing” has been making waves across our spectrum in recent years. Acting as a catalyst for change, businesses are embracing the need for more than just attention-grabbing campaigns and profit-orientated strategies. Global searches on Google connected to sustainable products or services saw a rise of approximately 130% from 2017 to 2022. Under this new shift, […]
Affiliate Marketing: A Cost-Effective Approach to Business Growth
Among the plethora of marketing techniques is affiliate marketing – an often underrated approach that can be a cost-effective and result-oriented method for business growth. This performance-driven strategy is a win-win situation for both businesses and affiliates, creating a symbiotic relationship that drives revenue and broadens brand reach. For businesses, it provides a platform to […]
Building Brand Loyalty through Social Listening
Making use of social listening to understand your customers has never been so crucial. These days, more often than not, businesses will have some form of social listening approach incorporated into their digital strategy. It’s essentially now standard practice. Social listening goes beyond merely observing your mentions or likes. It involves analysing the conversations and […]
How to Properly Measure Marketing ROI
Understanding and accurately measuring Marketing Return on Investment (ROI) is pivotal. It is a crucial indicator that allows companies to assess the efficacy of their marketing strategies and compare the performance of different campaigns. However, accurately measuring marketing ROI remains a challenging task for many businesses. This complexity arises due to the multitude of contributing […]
Proven Ways to Enhance Your Website’s User Experience (UX)
Your website’s user experience or simply ‘UX’, undoubtedly forms the heart of your website, as it determines every interaction that visitors have with your content. However, the question remains: aside from the fundamentals of intuitive navigation and responsive design, how do we ensure a superior UX that not only keeps visitors engaged but also encourages […]
Improving Your Website’s SEO Performance: A 30-Day Plan
Having a strong online presence is essential for any business or website, and at the core of any successful online presence, you’ll find a well-structured search engine optimisation (SEO) strategy. It’s an integral part of any digital marketing strategy. An efficiently optimised website will allow you to drive organic traffic, boost visibility, and ultimately achieve […]
Digital Marketing Strategies – How to Run an Effective Digital Marketing Campaign
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
Globalisation has brought the world together, but what role do freelancers play in effective marketing localisation
Marketing is no different to other areas of work. It requires skilled individuals from a variety of backgrounds, bringing their best to make a combined effort and achieve success. It is through this approach marketing agencies can build localised know how, ensuring content and marketing efforts are appropriate to the cultural space in which they […]
5 Signs You Need A Digital Marketing Strategy ASAP
Whether you are a big Elon Musk fan and believe you don’t really need advertising to build a brand or you are just not sure if it will work for you, there are certain aspects about your business that might point to the fact that you need a digital marketing strategy in place. This is […]
The Difference Between Paid Marketing And Organic Marketing
In today’s world, we can benefit from so many marketing tools and techniques that it makes it difficult to choose! With various marketing strategies at your disposal, it is important to determine which ones will work best for you. The following will help you understand what these are and what they are used for. Both […]