Digital Marketing Strategies – How to Run an Effective Digital Marketing Campaign

Chess pieces with a target board behind them illustrating digital marketing strategy

A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]

The Rise of AI in Ad Content: Adapting to a Changing Marketing Landscape

illustration of artificial intelligence with social media platform icons twitter, linkedin, facebook and instagram surrounding it

In recent years, the marketing landscape has witnessed a seismic shift with the emergence of AI in ad content. With Google unveiling a groundbreaking era of AI-infused ad experiences, the days of generic, one-size-fits-all approaches toward content creation are dwindling – or perhaps long gone already. Today, AI algorithms are revolutionising the way marketers create, […]

From Greenwashing to Authenticity: Navigating the Ethics of Digital Marketing in Sustainability

a speaker phone used to illustrate marketing

In today’s business landscape, sustainability has become a buzzword. Companies around the world are adopting eco-friendly practices to capitalise on the growing demand for sustainable products and services. As a result, digital marketing has become an essential tool to promote sustainability. As recently as this week, renowned sportswear and fashion brand Nike has found itself […]

How to improve your marketing in 2023

The last year may have seemed like it went past pretty quick, at least it did here at Social Gamma. That’s why we thought it was good to look to the year ahead and discuss how marketing strategies will need to evolve, to make the most of 2023. SEO 2.0 Search Engine Optimisation (SEO), has […]

Technology is changing marketing, but is marketing ready to change?

Marketing is often trend setting, however this is not the case with marketing technologies in the last 2 years. According to a report from Gartner, there has been a 16% drop in the utilisation of marketing technologies from 2020 to 2022. This is in contrast to the allocation of 25% of marketing budgets on marketing […]

What Every Marketer Should Know About Market Segmentation

One of the key elements we look at when developing any marketing strategy, regardless of whether we are talking about B2C or B2B companies or different industries, is the target audience is an essential element which no strategy can be built without. Many brand founders have a rough idea of whom they are trying to […]

Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry

Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have a campaign in mind, usually developed after brand research and brainstorming sessions on how to position themselves best within the digital space.  While every industry has its own set of obstacles, the healthcare sector is […]

How To Define Your Marketing Persona

Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of budget spend, chosen channels or industry. Whenever you are looking to determine your target audience, you must pay attention to demographics, taking into account geographic location, age, sex, religion, marital status, income and other important […]

SEO Basics: Everything You Need To Know About On-Page SEO

By now, most people have heard of SEO regardless of their industry, department or company size. But what is the actual marketing impact of SEO and how can you use it as a tool to promote and grow your business? Let’s take a look at what SEO stands for and how marketers around the world […]