The Rise of AI in Ad Content: Adapting to a Changing Marketing Landscape
In recent years, the marketing landscape has witnessed a seismic shift with the emergence of AI in ad content. With Google unveiling a groundbreaking era of AI-infused ad experiences, the days of generic, one-size-fits-all approaches toward content creation are dwindling – or perhaps long gone already. Today, AI algorithms are revolutionising the way marketers create, […]
5 Signs You Need A Digital Marketing Strategy ASAP
Whether you are a big Elon Musk fan and believe you don’t really need advertising to build a brand or you are just not sure if it will work for you, there are certain aspects about your business that might point to the fact that you need a digital marketing strategy in place. This is […]
What Do We Actually Know About Gen Z?
More and more often, we hear about Generation Z in the marketing world and whether you are already catering your business to them or have no idea what Gen Z is. The reality is that Generation Z is the next big consumer and they are a sophisticated and complex generation that will pose new challenges […]
SEO Basics: Everything You Need To Know About Off-Page SEO
In our previous article, we mentioned the most common On-Page SEO activities that you need to do before you go ahead with Off-Page SEO. Now that you have performed all On-Page SEO tasks and your website is all primed and ready to go, it’s time to have a look at what you can and should […]
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time and even money into excellently curated feeds, so that they can have that unique connection with customers that just didn’t exist before the age of social media. But what are the benefits of these sites, […]
Chapter 2: Social Good
Having done a lot of reflecting on our beliefs and our ethos at Social Gamma, we are embarking on a new chapter in our company story: Social Good. Social Good is a mission, a way for us to apply our individual and collective beliefs to our work every single day. The most fulfilling projects and […]
5 Ways Pinterest Can Change Up Your Digital Marketing Game
You may not have heard of Pinterest if you are not an avid fan of arts and crafts. Pinterest is a hub of quirk and interest, an online visual search engine that allows its users to discover, pin (aka collect on a page/profile) and share pictures and videos relating to their interests. They pin these […]