Strategies for Effective Digital Marketing Campaigns
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
The Rise of AI in Ad Content: Adapting to a Changing Marketing Landscape
In recent years, the marketing landscape has witnessed a seismic shift with the emergence of AI in ad content. With Google unveiling a groundbreaking era of AI-infused ad experiences, the days of generic, one-size-fits-all approaches toward content creation are dwindling – or perhaps long gone already. Today, AI algorithms are revolutionising the way marketers create, […]
Globalisation has brought the world together, but what role do freelancers play in effective marketing localisation
Marketing is no different to other areas of work. It requires skilled individuals from a variety of backgrounds, bringing their best to make a combined effort and achieve success. It is through this approach marketing agencies can build localised knowhow, ensuring content and marketing efforts are appropriate to the cultural space in which they are […]
The Difference Between Paid Marketing And Organic Marketing
In today’s world, we can benefit from so many marketing tools and techniques that it makes it difficult to choose! With various marketing strategies at your disposal, it is important to determine which ones will work best for you. The following will help you understand what these are and what they are used for. Both […]
2020: Influencer Marketing Trends You Need To Know About
Whether you have considered running your own social media accounts or have conducted research on what marketing agencies can offer to help you enhance your online presence, I’m sure you have come across influencer marketing and the benefits of running campaigns featuring influencers for your service or product. Back in the day (and some might […]
SEO Basics: Everything You Need To Know About Off-Page SEO
In our previous article, we mentioned the most common On-Page SEO activities that you need to do before you go ahead with Off-Page SEO. Now that you have performed all On-Page SEO tasks and your website is all primed and ready to go, it’s time to have a look at what you can and should […]
SEO Basics: Everything You Need To Know About On-Page SEO
By now, most people have heard of SEO regardless of their industry, department or company size. But what is the actual marketing impact of SEO and how can you use it as a tool to promote and grow your business? Let’s take a look at what SEO stands for and how marketers around the world […]
5 Ways in Which Artificial Intelligence Has Changed Digital Marketing
Are robots really taking over? Well, kind of. But not in the way you think! A while ago, AI was considered accessible only to large multinational corporations which had big budgets, data and tech experts. Today, the situation is completely changed. Almost any business, big or small, has some sort of AI tool that helps […]
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time and even money into excellently curated feeds, so that they can have that unique connection with customers that just didn’t exist before the age of social media. But what are the benefits of these sites, […]
How to win on social media with IGTV content
You have an IGTV account and you are ready to go! Except, you are not sure how to work around IGTV content. Luckily, you have us to guide you through how it works! Instagram now allows you to share a preview of your IGTV video on your feed, which has been a game-changer for all […]