Strategies for Effective Digital Marketing Campaigns
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
The Rise of AI in Ad Content: Adapting to a Changing Marketing Landscape
In recent years, the marketing landscape has witnessed a seismic shift with the emergence of AI in ad content. With Google unveiling a groundbreaking era of AI-infused ad experiences, the days of generic, one-size-fits-all approaches toward content creation are dwindling – or perhaps long gone already. Today, AI algorithms are revolutionising the way marketers create, […]
Globalisation has brought the world together, but what role do freelancers play in effective marketing localisation
Marketing is no different to other areas of work. It requires skilled individuals from a variety of backgrounds, bringing their best to make a combined effort and achieve success. It is through this approach marketing agencies can build localised knowhow, ensuring content and marketing efforts are appropriate to the cultural space in which they are […]
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time and even money into excellently curated feeds, so that they can have that unique connection with customers that just didn’t exist before the age of social media. But what are the benefits of these sites, […]
The New ABC’s
When you’re marketing a new product or service it’s tough to keep up with the ever-evolving online social space. Keeping pace with the millennial mindset, algorithms, demographics and new techniques can be near impossible! That’s why we’ve put together your new ABC’s, to help guide you in your decision making on Social Media. Authenticity If […]
Chapter 2: Social Good
Having done a lot of reflecting on our beliefs and our ethos at Social Gamma, we are embarking on a new chapter in our company story: Social Good. Social Good is a mission, a way for us to apply our individual and collective beliefs to our work every single day. The most fulfilling projects and […]
5 Ways Pinterest Can Change Up Your Digital Marketing Game
You may not have heard of Pinterest if you are not an avid fan of arts and crafts. Pinterest is a hub of quirk and interest, an online visual search engine that allows its users to discover, pin (aka collect on a page/profile) and share pictures and videos relating to their interests. They pin these […]