Strategies for Effective Digital Marketing Campaigns
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
The Rise of AI in Ad Content: Adapting to a Changing Marketing Landscape
In recent years, the marketing landscape has witnessed a seismic shift with the emergence of AI in ad content. With Google unveiling a groundbreaking era of AI-infused ad experiences, the days of generic, one-size-fits-all approaches toward content creation are dwindling – or perhaps long gone already. Today, AI algorithms are revolutionising the way marketers create, […]
3 digital marketing tips to evolve your marketing strategy
Digital marketing is always evolving, which means your digital marketing strategy needs to be ready to evolve too. To make your marketing agile, adaptable and evolve with your industry, follow these three simple yet powerful tips. Know your audience This may sound obvious at first, but many companies and teams do not take a data-first […]
How to improve your marketing in 2023
The last year may have seemed like it went past pretty quick, at least it did here at Social Gamma. That’s why we thought it was good to look to the year ahead and discuss how marketing strategies will need to evolve, to make the most of 2023. SEO 2.0 Search Engine Optimisation (SEO), has […]
The Art of the ‘Gram – 5 Accounts with a Clever Attitude to Instagram
Businesses nowadays are no stranger to the cultural phenomenon that is Instagram. With over a billion users on the platform, those who don’t get on board risk missing out on a whole untapped double-tapping audience. More recently, businesses have started to realise that simply having an Instagram account isn’t enough. There is a fine art […]
Popular Social Media Trends in 2018
As the end of the year is approaching fast and we are getting ready to decorate our Christmas trees and wear our Christmas jumpers, we looked back on the amazing year of 2018 and the best Social Media trends. So get comfy and grab a hot chocolate to enjoy next to your fireplace before checking […]