Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry

Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have a campaign in mind, usually developed after brand research and brainstorming sessions on how to position themselves best within the digital space.  While every industry has its own set of obstacles, the healthcare sector is […]

5 Ways in Which Artificial Intelligence Has Changed Digital Marketing

Are robots really taking over? Well, kind of. But not in the way you think! A while ago, AI was considered accessible only to large multinational corporations which had big budgets, data and tech experts. Today, the situation is completely changed. Almost any business, big or small, has some sort of AI tool that helps […]