Social Media Strategy
Good Projects DC
One community, one block, one family at a time. GOODProjects DC is an American non-profit committed to giving our opportunities daily for youth and their families to live fulfilling lives free from poverty and violence, with improvements to their health and wellness.
What We Did
Challenge
They were facing a lack of brand awareness in the online environment and low engagement rates (lower than 1%) on Facebook, Instagram and Twitter. The existing social channels were not used to their full potential and there was no content strategy in place.
Management and Outcome
We took over GOODProjects DC’s social media channels (Facebook, Twitter and Instagram) and developed a content strategy tailored to maximise engagement on specific platforms. We started creating customised content that would appeal to the target audience and repurposed PR digitally while using the IGTV channel to promote longer-form video content. Facebook and Twitter were used to raise awareness not only about GOODProjects’ plans in DC, but also statistics, news and articles relevant to their cause, transforming their social media channels into a central hub for other organisations/ publications to share information.
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