Management and Outcome
We took over GOODProjects DC’s social media channels (Facebook, Twitter and Instagram) and developed a content strategy tailored to maximise engagement on specific platforms.
We started creating customised content that would appeal to the target audience
and repurposed PR digitally while using the IGTV channel to promote longer-form
video content. Facebook and Twitter were used to raise awareness not only about
GOODProjects’ plans in DC, but also statistics, news and articles relevant to
their cause, transforming their social media channels into a central hub for other
organisations/ publications to share information.