Businesses nowadays are no stranger to the cultural phenomenon that is Instagram. With over a billion users on the platform, those who don’t get on board risk missing out on a whole untapped double-tapping audience.
More recently, businesses have started to realise that simply having an Instagram account isn’t enough. There is a fine art to ‘gramming’ for your business, so read on to find out about some of the top businesses taking it in their stride.
1: @balletoperadeparis
The ballet uses banners (pictures spread across multiple posts) on Instagram to elevate their already stunningly beautiful photographs. Amongst these is sneak peak shots at practices, to entice followers and excite them about shows and events to come.
2: @lego
You might expect a Lego Instagram to be full of cute shots of kids playing with bricks… but you’d be wrong. Lego have done something really clever by curating their feed to be Lego built images of popular culture, and beautifully directed images of their new products. See unique film announcements, or even a life size carriage for the Royal Wedding.
3: @gucci
This renowned high fashion brand ensures all their posts aren’t just basic product images. They contain eccentric, over the top foregrounds and backgrounds laid out in an almost obsessive manner, to give their feed the feel of excess. You are buying into the lifestyle, not the product.
4: @jessicavwalsh
Whilst she might not be a business selling a product, Jessica Walsh is selling her design services, and he has a beautiful Instagram feed to show the world exactly what she’s all about. This kaleidoscope of colour and surprising imagery is designed to freak you out and challenge perceptions of modern life.
5: Haagen-Dazs (multiple handles)
The popular ice cream brand is updating themselves to be more accessible to millennials. Their redesign covers packaging, instore look and online presence, with the whole direction of the visual identity being to make it “instagrammable”. It’s said to be the biggest packaging overhaul in almost 20 years.
Instagram itself underwent a rebrand to keep up with the beast it evolved into. They understood that they were no longer just a photo sharing service, but a massive opportunity for businesses. To reflect this, they changed their logo to the simple shape with a gradient background you see today. People took a while to get used to it, but now curating your feed is a huge deal, with whole marketing teams dedicated to perfecting posts for business.
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