3 ways to connect with your audience with content marketing
Content marketing is a powerful way to build sustainable relationships with your target audiences, building trust and confidence. By doing so, you can create opportunities to generate and nurture leads that will come to love your business. Know your platforms If you know what platforms your key audiences use, you have already given yourself a […]
Raise funds for your small business using social media: Use lead generation to maximise your goals
Generating leads is a critical aspect of raising funds for start-ups and businesses, given the intensifying competition in today’s market. Social media provides powerful platforms for connecting with potential investors and customers, making it an essential tool for lead generation. With its vast reach and targeting capabilities, social media can help expand your customer base […]
How does content marketing empower your business?
Content marketing is an essential part of any business’s marketing strategy. That’s why understanding its role and what it can do for your business is paramount to connecting with your audience. Creating content can be easy if you follow three simple rules of best practice. Use the hub and spoke model to emphasise authority An […]
3 ways to connect with your audience with content marketing
Content marketing is a powerful way to build sustainable relationships with your target audiences, building trust and confidence. By doing so, you can create opportunities to generate and nurture leads that will come to love your business. Know your platforms If you know what platforms your key audiences use, you have already given yourself a […]
Why TikTok should be taken seriously as a marketing platform.
“The number of UK TikTok users rose from 9.8million in 2020 to over 13.3million in 2021.” The rapid rise of TikTok has seen the app reach 1 billion users and counting. TikTok offers brands the opportunity to produce a video for no cost, and have it go viral: a very valuable achievement in the social media world. […]
Meme Marketing : The Secret to Good Laughter
Meme marketing is using memes to promote your brand in an exciting way. It’s a fun way to connect with your audience and increase your engagement rate, as memes are highly shareable posts. When done correctly, meme marketing can be very successful for a brand. Memes are of high value due to its entertaining nature […]
Everything you need to know about the new Creator Account on Instagram
Instagram has introduced the famous Creator Accounts. This account choice is limited to accounts with more than 10,000 followers, and Instagram states this type of account is best for public figures, content producers, artists, and Instagram influencers, instead of businesses. Generally, a Creator account is recommended if you don’t actually sell products yourself, but collaborate with […]
5 Ways to Effectively Use #Hashtags
Hashtags are an essential part of any digital marketing strategy. Every marketer knows the value of this small, but impactful feature. Hashtags can increase the reach and engagement of your content. They are an extremely effective way to increase traffic on Twitter, Instagram, and other social media platforms. To help you utilise this important marketing feature, […]
Four Instagram trends you need to prepare for in 2022
Trend one- The chronological feed After testing out many new layouts, Instagram welcomes back thechronological feed! According to Business Insider the content streamremoved the layout that showed posts in the order of the latest publishedcontent. The rumour has it that Instagram will now have two options.There will be a ‘favourites’ feed and a chronological ‘following’ […]
7 Social Media Mistakes We See Business
Having a social media presence is a given for most businesses to survive the rapid digitalisation of society. Today, consumers view a company’s social media presence like how they would at a shop window. A shop with an attractive storefront is more likely to draw in brand new customers. The same situation applies to social […]