Strategies for Effective Digital Marketing Campaigns
A well-executed digital marketing campaign is essential for businesses looking to thrive – regardless of your industry. With ever-increasing competition and changing consumer behaviour, it’s crucial to develop effective strategies that can captivate audiences, drive engagement, and deliver tangible results. Digital marketing has revolutionised the way brands connect with their target audience. It has opened […]
From Greenwashing to Authenticity: Navigating the Ethics of Digital Marketing in Sustainability
In today’s business landscape, sustainability has become a buzzword. Companies around the world are adopting eco-friendly practices to capitalise on the growing demand for sustainable products and services. As a result, digital marketing has become an essential tool to promote sustainability. As recently as this week, renowned sportswear and fashion brand Nike has found itself […]
The rise of zero-party data: what it is and why it matters for your business.
In today’s data-driven world, businesses of all sizes rely on collecting and analysing vast amounts of information to gain insights into their customers and drive growth. However, traditional data collection methods have come under scrutiny in recent years due to privacy concerns amongst the public Data is the new oil and companies are constantly seeking […]
Raising capital for your startup
Many founders see gaining inward investment as an opportunity to expand their business. This can be the case, but sometimes it might not be the right course of action. Depending on the type of business, what it’s trying to achieve and what its growth plans are, inward investment can be a powerful tool for growth […]
3 insights to enhance lead generation in your business
Every business needs to find leads to build sustainable relationships with clients which keep their accounts healthy. Here are 3 ways you can improve your business’s lead generation using effective digital marketing. Focus on what you know By having a strategy which specifically stays within a niche, you can demonstrate that you have an area […]
Gen Z and the need for a more authentic marketing mix
Digital marketing is constantly developing alongside the wants and needs of its audiences. In 2023, digital marketing will need to cater for the preferences of generation z more than ever, by using more authentic advertising and content, using platforms they favour most. Advertising aversion In 2022 many brands embraced the opportunities of new growth platforms […]
Views on data privacy are changing, will you change your data use strategy with them?
Privacy has become an increasing concern online, which has significant implications for digital marketers. This is because Google has said it will remove cookies from chrome in the coming years, as part of a trend away from third-party data, meaning marketers will have to find new ways of reaching their key audiences. Ethical data use […]
3 digital marketing tips to evolve your marketing strategy
Digital marketing is always evolving, which means your digital marketing strategy needs to be ready to evolve too. To make your marketing agile, adaptable and evolve with your industry, follow these three simple yet powerful tips. Know your audience This may sound obvious at first, but many companies and teams do not take a data-first […]
Digital marketing strategies for the festive season
Christmas is a busy time of year for everyone, including for marketing teams in-house or in agencies. This year technology has enabled new strategies to be adopted, whilst authenticity has become more valuable than ever before. Personalisation Everybody wants to be spoken to as an individual, including customers during the festive season. Personalisation is an […]
How is performance marketing changing digital marketing?
Digital marketing has undergone many evolutions in the last decade, continually innovating and improving to find better ways to reach target audiences. Now performance marketing is becoming increasingly popular with businesses, as a way to ensure the success of marketing delivery. Why performance marketing can be worthwhile investment Performance marketing is a strategy in marketing […]