The value of content marketing
Content marketing is a staple of the marketing mix for businesses of all sizes, but especially for small businesses with constrained budgets. This is because content creates trust and familiarity, through increased brand awareness in the form of educational or entertaining content. With the current situation of economic uncertainty for many businesses, content marketing is […]
Content is king in digital marketing
Integral to digital marketing, is an effective content strategy focused on what your audience’s values, needs or desires. This is because the purpose of digital marketing is to exert influence, thereby changing behaviour, whether that be a shopping habit or an intuitive disposition towards a service or brand. The other advantage of content is that, […]
Top 5 Things You Should Be Considering When Advertising For Companies In The Healthcare Industry
Last week we talked about the top five things you should be avoiding when advertising for companies within the healthcare industry and looked at healthcare data, privacy, legal policies and other aspects. While healthcare marketing can be a unique challenge for marketers around the world, it’s not impossible and can prove to be very rewarding. […]
Top 5 Things You Should Avoid When Advertising For Companies In The Healthcare Industry
Many marketers around the world are quick to start advertising their clients’ products and services as soon as they have a campaign in mind, usually developed after brand research and brainstorming sessions on how to position themselves best within the digital space. While every industry has its own set of obstacles, the healthcare sector is […]
Creating A Blog Your Users Want To Read
Blogging is a great marketing channel that can provide your business with both online visibility and credibility within your field. It’s likely that there are other companies out there offering a similar product or service to you. Creating a blog is a great way to set you apart from your competitors. It gives your business […]
5 Things You Need To Consider When Creating Content For International Clients
When you’re working with global clients, it is important to ensure that you are aware of all of the elements that might impact the content and your client’s image and reputation. As more and more brands and organisations are now looking for content marketing strategies that will provide real value to their global audience, it […]
How To Keep Your Writing Concise
In today’s digital world, we are constantly being bombarded with information. Whether we’re relaxing while watching TV, keeping up-to-date with friends on social media or on our commute to work, our minds are constantly wading through a never-ending stream of content. So, cutting through the noise is no easy task for a brand. This means […]
5 Things You Need To Consider When Creating Content For International Clients
When you’re working with global clients, it is important to ensure that you are aware of all of the elements that might impact the content and your client’s image and reputation. As more and more brands and organisations are now looking for content marketing strategies that will provide real value to their global audience, it […]