How is performance marketing changing digital marketing?

Digital marketing has undergone many evolutions in the last decade, continually innovating and improving to find better ways to reach target audiences. Now performance marketing is becoming increasingly popular with businesses, as a way to ensure the success of marketing delivery. Why performance marketing can be worthwhile investment Performance marketing is a strategy in marketing […]

How will marketers develop their future strategies with less third-party data?

With the increasing rise of data regulation and private sector privacy initiatives, marketers will have to find new ways of communicating with, and understanding, their customers and key audiences. This means that digital marketing will have to evolve, from an era of data over-abundance to an era of more precise marketing efforts. ‘Necessity is the […]

How to improve your marketing in 2023

The last year may have seemed like it went past pretty quick, at least it did here at Social Gamma. That’s why we thought it was good to look to the year ahead and discuss how marketing strategies will need to evolve, to make the most of 2023. SEO 2.0 Search Engine Optimisation (SEO), has […]

Content is king in digital marketing

Integral to digital marketing, is an effective content strategy focused on what your audience’s values, needs or desires. This is because the purpose of digital marketing is to exert influence, thereby changing behaviour, whether that be a shopping habit or an intuitive disposition towards a service or brand. The other advantage of content is that, […]

Technology is changing marketing, but is marketing ready to change?

Marketing is often trend setting, however this is not the case with marketing technologies in the last 2 years. According to a report from Gartner, there has been a 16% drop in the utilisation of marketing technologies from 2020 to 2022. This is in contrast to the allocation of 25% of marketing budgets on marketing […]

5 reasons why Emily in Paris should not give marketing advice.

You can’t become an influencer overnight The journey Emily took to become an influencer was very unrealistic. Posting a selfie on Instagram with the hashtag ‘room with a view’ won’t make your socials a booming platform overnight. With no strategy or preparation, Emily starts with 50 followers and gains thousands within a week. Unfortunately, it’s […]

Why TikTok should be taken seriously as a marketing platform.

“The number of UK TikTok users rose from 9.8million in 2020 to over 13.3million in 2021.” The rapid rise of TikTok has seen the app reach 1 billion users and counting. TikTok offers brands the opportunity to produce a video for no cost, and have it go viral: a very valuable achievement in the social media world. […]

Meme Marketing : The Secret to Good Laughter

Meme marketing is using memes to promote your brand in an exciting way. It’s a fun way to connect with your audience and increase your engagement rate, as memes are highly shareable posts. When done correctly, meme marketing can be very successful for a brand. Memes are of high value due to its entertaining nature […]

Everything you need to know about the new Creator Account on Instagram

Instagram has introduced the famous Creator Accounts. This account choice is limited to accounts with more than 10,000 followers, and Instagram states this type of account is best for public figures, content producers, artists, and Instagram influencers, instead of businesses. Generally, a Creator account is recommended if you don’t actually sell products yourself, but collaborate with […]