Social Media Listening: Why you need to start using it

Brand awareness is probably one of the most sought-after objectives when it comes to social media content marketing and it can really elevate your business to new heights. While developing and implementing a content strategy is essential to growing your social media profiles, it is also crucial to evaluate and analyse social media metrics that […]

3 Reasons Why You Shouldn’t Cut Your Marketing Budget During The COVID-19 Crisis

“When times are good, you should advertise. When times are bad, you must advertise.” This classic adage saying is probably one of the most used phrases on all marketing blogs, websites, social media channels and ad magazines at the moment. As an entrepreneur and founder of a digital marketing agency, I wanted to write this […]

Social Media 2020: How TikTok Stole the Show

In the world of social media, most of us are already familiar with platforms like YouTube, Facebook, Instagram, Twitter or Snapchat. We have a basic understanding of what the platforms are about and we actually use some of them for entertainment, to engage with our network, get our news and read updates from the people […]

Helping the NHS: Frontline Justice UK

While writing this article, I hope everyone is well and safe, wherever they are right now. The sudden disruption of our lives has impacted not only our businesses but all of our lives and daily routines. All ears to the news circulating around the COVID-19 crisis, as most of us are right now, it has […]

How Restaurants Can Elevate Their Social Media Game During COVID-19

More often than not, small businesses and very small businesses recognise the importance of their online presence nowadays, however, it is never a financial priority as carefully split budgets are already stretched out as much as possible to fit the monthly expenses needed to keep the business running. Even those who manage to save a […]

How To Define Your Marketing Persona

Widely known in the marketing industry, your target audience is key to the success of your marketing strategy, regardless of budget spend, chosen channels or industry. Whenever you are looking to determine your target audience, you must pay attention to demographics, taking into account geographic location, age, sex, religion, marital status, income and other important […]

The Importance of Knowing Your Audience

Looking to improve your marketing efforts? The first step is to know your audience. Who are you selling to? What are they looking for? Often, we hear of problem-solution fit, but equally important is the product-market fit. You are not simply looking to solve a problem but to take it to scale and get customers. […]

Creating A Blog Your Users Want To Read

Blogging is a great marketing channel that can provide your business with both online visibility and credibility within your field. It’s likely that there are other companies out there offering a similar product or service to you. Creating a blog is a great way to set you apart from your competitors. It gives your business […]

The Difference Between Paid Marketing And Organic Marketing

In today’s world, we can benefit from so many marketing tools and techniques that it makes it difficult to choose! With various marketing strategies at your disposal, it is important to determine which ones will work best for you. The following will help you understand what these are and what they are used for. Both […]