5 Ways in Which Artificial Intelligence Has Changed Digital Marketing
Are robots really taking over? Well, kind of. But not in the way you think! A while ago, AI was considered accessible only to large multinational corporations which had big budgets, data and tech experts. Today, the situation is completely changed. Almost any business, big or small, has some sort of AI tool that helps […]
The Art of the ‘Gram – 5 Accounts with a Clever Attitude to Instagram
Businesses nowadays are no stranger to the cultural phenomenon that is Instagram. With over a billion users on the platform, those who don’t get on board risk missing out on a whole untapped double-tapping audience. More recently, businesses have started to realise that simply having an Instagram account isn’t enough. There is a fine art […]
Facebook v Instagram
Facebook and Instagram are major players in the modern social media marketing game. Any business worth their salt invest time and even money into excellently curated feeds, so that they can have that unique connection with customers that just didn’t exist before the age of social media. But what are the benefits of these sites, […]
The New ABC’s
When you’re marketing a new product or service it’s tough to keep up with the ever-evolving online social space. Keeping pace with the millennial mindset, algorithms, demographics and new techniques can be near impossible! That’s why we’ve put together your new ABC’s, to help guide you in your decision making on Social Media. Authenticity If […]
Chapter 2: Social Good
Having done a lot of reflecting on our beliefs and our ethos at Social Gamma, we are embarking on a new chapter in our company story: Social Good. Social Good is a mission, a way for us to apply our individual and collective beliefs to our work every single day. The most fulfilling projects and […]
Like, What’s Going On?
The biggest news shaking up the world of social media (and if you’ve not heard about this yet, have you been living under a rock?) is the planned trial removal of “Likes” on Instagram. That’s right, the social network giant is testing out a new feature that would hide how many Likes you have on […]
5 Ways You Should be Using Facebook Video Content
Video has come on a long way since L’Arrivée d’un train en gare de La Ciotat scared watchers into thinking a train was going to burst out of the screen in 1896. Short video has evolved into one of the most popular and engaging forms of content on social media, and it’s understandable why. Its more attention […]
5 Ways Pinterest Can Change Up Your Digital Marketing Game
You may not have heard of Pinterest if you are not an avid fan of arts and crafts. Pinterest is a hub of quirk and interest, an online visual search engine that allows its users to discover, pin (aka collect on a page/profile) and share pictures and videos relating to their interests. They pin these […]
How to win on social media with IGTV content
You have an IGTV account and you are ready to go! Except, you are not sure how to work around IGTV content. Luckily, you have us to guide you through how it works! Instagram now allows you to share a preview of your IGTV video on your feed, which has been a game-changer for all […]
Digital Marketing 101: Cheat Sheet
Are you an entrepreneur that’s looking for help with marketing your product or service? Are you confused by the thousands of articles floating online? There is so much content out there, which makes it difficult for you to get a grip on the basics of social media and paid online marketing. With all the platforms available, […]