How LinkedIn’s 1 Billion User Milestone Redefines B2B Marketing
The B2B giant LinkedIn – owned by Microsoft – recently announced that they have surpassed 1 billion users on their platform. The 20-year-old network is now growing at a rate of 3 additional users every second, with 39% of us choosing to pay for its premium features. More than anything, the platform’s user milestone emphasises […]
A Data-Driven Approach to Optimising Your Marketing Budget
Optimised and data-driven marketing budgets are essential for the growth and success of any company. Investing in marketing can help you build brand recognition, generate leads, and attract new customers. However, allocating funds to marketing can be challenging, especially in cases where budgets are limited. As such, it is important to optimise your marketing budget […]