Navigating SEO in the Tech Sector: Challenges and Opportunities

Navigating SEO in the Tech Sector: Challenges and Opportunities

By now, many of us understand the importance of SEO in enhancing online visibility and driving more traffic to your website. A significant majority of B2B researchers, specifically 71%, initiate their investigative process using generic searches on Google. Furthermore, SEO proved its worth as a powerful tool in 2022, with 34% of marketers acknowledging it […]

A Data-Driven Approach to Optimising Your Marketing Budget

Marketing budgets: a data-driven approach to optimisation

Optimised and data-driven marketing budgets are essential for the growth and success of any company. Investing in marketing can help you build brand recognition, generate leads, and attract new customers. However, allocating funds to marketing can be challenging, especially in cases where budgets are limited. As such, it is important to optimise your marketing budget […]

How SEO and PPC Make the Ultimate Power Couple

SEO and PPC Power Couple

Whilst getting the most out of your digital marketing efforts, Search Engine Optimisation (SEO) and Pay-Per-Click (PPC) advertising can seem like rival siblings competing for attention. However, when applied together, they create an unbeatable power couple that can turbocharge your online presence. SEO, which largely revolves around ranking organically in search engine results, can be […]