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Customer retention – The overused and quite often underappreciated buzzword mentioned in strategy meetings across the world each and every day. But how essential is
Eco-conscious marketing” has been making waves across our spectrum in recent years. Acting as a catalyst for change, businesses are embracing the need for more than
Among the plethora of marketing techniques is affiliate marketing – an often underrated approach that can be a cost-effective and result-oriented method for business growth.
Making use of social listening to understand your customers has never been so crucial. These days, more often than not, businesses will have some form
Email marketing automation is a strategy that no business can afford to overlook. With its precise targeting and time-saving capabilities, it’s an efficient approach to
An effective landing page has become a crucial tool for businesses seeking to drive conversions. They serve as the first point of contact for potential
Optimised and data-driven marketing budgets are essential for the growth and success of any company. Investing in marketing can help you build brand recognition, generate
There are numerous platforms everywhere these days, each with its unique audience and content preferences. To ensure your content reaches its full potential, it’s essential
Understanding and accurately measuring Marketing Return on Investment (ROI) is pivotal. It is a crucial indicator that allows companies to assess the efficacy of their