Digital Marketing 101: Cheat Sheet

Are you an entrepreneur that’s looking for help with marketing your product or service? Are you confused by the thousands of articles floating online? There is so much content out there, which makes it difficult for you to get a grip on the basics of social media and paid online marketing. With all the platforms available, it can sometimes feel daunting on how to start. 

Don’t worry – there are credible sources out there and as someone who has years of experience in marketing, we will help point you in the right direction.

The first place to begin is understanding your customer. What are their habits, their interests? Where do they go to eat? What do they read? Understanding their psyche is incredibly valuable to work backwards and develop a full-blown marketing strategy.

Once we have established this, let’s figure out what your goal is. Is it brand awareness? Is it more sales? Do you have specific targets in mind? KPIs should be the focus when it comes to managing marketing campaigns. It is important for you to know what you want, what results will satisfy you. 

Your product, your customer, your goals. Now let’s go and test it and see what your audience feels by choosing the channels that are most suitable for your business.

Twitter – If your product is news-focused, trying to achieve a professional tone, focused on networking, involved in politics, or providing opinion pieces, this may be a great platform for you. Twitter provides you with a podium to voice your opinion like no other social media platform. 

Facebook – Facebook is the largest social media platform out there. It has 2.23 Billion Monthly Active Users and a large demographic of people from all walk of life. The platform provides news, articles, video content, e-commerce

Pinterest – If you’re looking to inspire your audience and showcase creative works and ideas, Pinterest is the channel for you. All the content is visually captivating and creates a dialogue between users that share the same aesthetic. 

Instagram – It has to be the most visually engaging platform amongst millennials. This platform is the best for business-related brand awareness. It is good for creating a theme, branding, and video content. If you’re interested in influencer marketing – this is definitely the right choice. 

LinkedIn – This platform is a well-trusted network where users generally express their professional and authentic work history. If you are looking to target an audience that is industry-specific and network with individuals through your brand, LinkedIn provides a great platform to post and share content and news. This is also a great place for opinion pieces, company updates and news-related material.

YouTube – This platform is a modern phenomenon with upwards of 1.3 billion users. This is a great place to showcase long-form content, vlogs (video blogs), tourism content, video series, explainer videos, reviews, and tutorials. If you’re selling a product, this may be a great place to utilise influencer marketing opportunities.

Tumblr – One of the oldest platforms in the game, Tumblr is ideal for short-form content, photography, social blogging, e-commerce products, video content, and branding. It is the place for microblogging and provides users with the ability to exhibit creative works and stand out from the rest.

If you’re still feeling lost and overwhelmed, feel free to call us and we can chat through your marketing strategy. We provide a FREE 15-minute consultation to help alleviate some of your pain points when it comes to marketing.

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