Six Terms Every Marketer Should Know


Key performance indicators are measurements used to determine how well company’s goals are being met. They track progress and success giving a better envision of whether the company is heading in the right direction.


Costs per click is an advertising model that helps drive traffic to content streams. Advertisers pay their publishers for each attracted click.


Search engine marketing is an online marketing strategy that uses paid advertising to ensure an increase of visibility.


Click-through rate helps measure the success of an online advertising campaign as well as email campaigns.


User experience refers to the experience a user encounters when visiting the website, app or content stream. Your online product, therefore, has to be eye catching!


Return on investment means measuring the efficiency of investments a company has put into marketing and advertising.

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